Your bids run into six and seven figures. Your website still reads like a subcontractor's flyer.
I build the sites and brand systems that get commercial AV integrators shortlisted by GCs, architects, and facilities directors, not lost in a vendor list. Start with a free website audit of your current site.
Installing home cinema and smart home systems? See the residential website audit.
Concept homepage for a commercial AV integrator.
Where it breaks down
PERCEPTION
The vendor-list problem
A generic template makes a £500k conference-room build read like a break-fix subcontractor.
PROOF
No real case studies
A project gallery doesn't show the scope, budget, and outcomes facilities directors actually compare.
DISCOVERY
Procurement vets you first
Facilities and IT directors screen vendors online before you're invited to bid. A thin site keeps you off the shortlist.
COMPETITION
Consultancies win the room
AV consultancies and larger integrators show up with a polished capabilities deck. You're sending a subcontractor's PDF.
Your website has a credibility gap.
Facilities directors and GCs awarding six- and seven-figure AV contracts are buying confidence that you'll deliver on scope, schedule, and budget without surprises. Your website is the only credibility signal they see before the RFP stage. The audit below tells you exactly where that credibility gap is costing you the shortlist.
What This Actually Looks Like
PERCEPTION → THE FIX
A site that presents a £500k conference-room build with the same rigour as the RFP it's competing for.
PROOF → THE FIX
Case studies naming scope, systems, timeline, and budget band, the exact comparison facilities directors run.
DISCOVERY → THE FIX
A site built to pass procurement's screen before the RFP stage, not get filtered out by it.
COMPETITION → THE FIX
A capabilities presentation as polished as any consultancy's deck, forwarded as one link instead of a subcontractor's PDF.
The audit below tells you exactly how close your current site already is to making the shortlist.
Who You're Working With
I'm a brand identity designer who also builds and codes the sites I design, ten-plus years across e-commerce, consumer brands, and tech. This campaign is the first I've built specifically for AV and home cinema installers, but the problem it's solving, a site that undersells real work, is one I've fixed for clients across other industries.
“Working with Aidar is easy and seamless. He took rough website first draft as source code and turned it into a complete and beautiful design with our brand colors, complete copywriting and supporting illustrations. … Aidar excels at both and delivers great quality work on time. This is our second time hiring Aidar, and for a good reason!”
“Aidar met and exceeded our expectations in every way. He is responsive and exceptionally talented. Over the period of several months, he completely rebuilt our website and improved it 100%. Our project has concluded, but we would use him again without hesitation.”
See it built
Here's exactly what you'll get.
A scored breakdown across the six criteria that decide whether you make the shortlist.
Sample layout. The company and scores shown are illustrative.
See exactly what's costing you the shortlist.
You'll get a free, scored audit of your current site and brand, judged against the same criteria facilities directors and GCs use to decide whether you make the shortlist.
You'll receive your free one-page Commercial Bid Readiness Audit by email within 2 business days.
I build a limited number of these by hand each week.