Your installs run £50k+. Your website still runs on a £200 template.
I build the sites and brand systems that make affluent homeowners trust your judgement before they ever pick up the phone. Start with a free website audit of your current site.
Installing commercial AV? See the commercial website audit.
Live prototype: av-installers.aidar.design
Where it breaks down
PERCEPTION
The template problem
A generic AV-installer template makes a £50k home cinema read like a £500 speaker hookup.
PROOF
No real portfolio
A gallery of finished rooms doesn't show the design judgement that justifies your pricing.
DISCOVERY
Clients vet you first
Affluent homeowners research quietly before they call, and a dated site disqualifies you first.
COMPETITION
Sharper decks win bids
Design-build firms and architects show up with polished presentations. You're sending a PDF.
Your website has a positioning gap.
Homeowners spending six figures on a home cinema or whole-house system are buying confidence in your judgement, before they let you into their house. Your website is the only touchpoint you control before that first walkthrough. The audit below tells you exactly where that positioning is breaking down on your own site.
What This Actually Looks Like
PERCEPTION → THE FIX
A site built around your three best rooms, shot and laid out so a £50k install reads like one.
PROOF → THE FIX
Case studies that show the actual design judgement behind each project, not just finished photos.
DISCOVERY → THE FIX
A first impression built to survive quiet research: process, investment range, and real work, all visible before anyone calls.
COMPETITION → THE FIX
A digital presentation sharper than any design-build firm's deck, sent as one link instead of a PDF.
The audit below tells you exactly how close your current site already is to this.
Who You're Working With
I'm a brand identity designer who also builds and codes the sites I design, ten-plus years across e-commerce, consumer brands, and tech. This campaign is the first I've built specifically for AV and home cinema installers, but the problem it's solving, a site that undersells real work, is one I've fixed for clients across other industries.
“Working with Aidar is easy and seamless. He took rough website first draft as source code and turned it into a complete and beautiful design with our brand colors, complete copywriting and supporting illustrations. … Aidar excels at both and delivers great quality work on time. This is our second time hiring Aidar, and for a good reason!”
“Aidar met and exceeded our expectations in every way. He is responsive and exceptionally talented. Over the period of several months, he completely rebuilt our website and improved it 100%. Our project has concluded, but we would use him again without hesitation.”
See it built
Here's exactly what you'll get.
A scored breakdown across the six criteria that decide whether homeowners trust you.
Sample layout. The company and scores shown are illustrative.
See exactly what's costing you the consultation.
You'll get a free, scored audit of your current site and brand, judged against the same criteria affluent homeowners use to decide whether to trust you with their home.
You'll receive your free one-page Home Cinema & Smart Home Portfolio Readiness Audit by email within 2 business days.
I build a limited number of these by hand each week.